Current Solution
They create pages on the site to promote services what they offer in specified locations across England and Wales.
For Example property services in Guildford, Surrey. This allows to create effective localized pages which have increased the lead conversion since implementation.
Currently they achieve the above using a combination of WordPress templates, WordPress URL rewrites and the UK town/city database. This allows us to run the content for the 17,000+ location pages they have.
Proposed Solution
To run as a WordPress plugin that can be installed on multiple WordPress websites which should by default use the current standard page templates, but to be able to customize the pages underneath each location, allowing the admin to add variety such as location based imagery and content.
If we look at it in a nutshell, the following areas were implemented in the proposed solution;
- Location pages are managed as a Custom Post Type with locations and services as Custom Fields.
- Service Templates are managed as another Custom Post Types so that template content can be updated by non-technical users.
- Introduced bulk page creation feature to allow create new pages easily.
- Custom short codes defined to show content in the Front-end.
- URL re-write rules defined to show SEO friendly URLs.
- Admin has the full access privileges to Add, Edit & Delete.
- The plugin can be installed for multiple WordPress sites.